My Role β€”
Senior Product Designer

Ripple
Sep 2019 - Present

Building the internet of value.

Business impact, powered by crypto and blockchain.

Feel free to visit the official page to see the final result of ripple.com.

There is one objective for the Ripple brand - make it iconic.

Ripple's Brand Design System and Tone of Voice provide flexibility where needed yet are cohesive enough so it will always look, feel, and sound unmistakably Ripple.

Ripple Design System

Logo

The Triskelion, is composed of three circles connected in the center. It communicates connection, community, and the power of networks.

The entire logo anchors not only Ripple's corporate brand but also our platform brands and our flagship event, Ripple Swell.

the Triskelion

The Entire Logo

The Voronoi Pattern it's the new key graphic element.

Ripple's graphics system creates a unique and memorable brand impression. They help visually distinguish platform brands so they may adapt and continue to evolve while connecting back to and supporting the core identity.

THE VORONOI PATTERN

Dark Mode

Light Mode

Pebbles

Ripple's Typography choices create structure and hierarchy.

The primary typeface is TT Ripple, a unique and modern sans-serif adapted to our specific needs for brand expression, brand differentiation, functionality and scalability. It allows us to create designs that clearly and efficiently communicate our messaging in a consistent and user-friendly way.

System Icons provide the foundation for Ripple's interface language.

They are designed to be visible, clear, consistent and flexible. The style reflects precision and action without sacrificing clarity.

Iconography

System Icons

Enabling the world to move value the way information moves today.

Through blockchain technology, Ripple enables global financial institutions, businesses, governments and developers to move, manage and tokenize value, helping to unlock greater economic opportunity for everyone, everywhere.

Ripple's mission is to build breakthrough crypto solutions for a world without economic borders.

Homepage

media

Do you want to talk about art or drink something tasty together?

If yes, please don’t be shy and message me at hello@patrykkopec.com or find me on my social media linked below πŸ’ͺ

I currently live in Poland πŸ‡΅πŸ‡±